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CRM Marketing Manager (Contractor)

Job ID: 880001 | Ring

The CRM team is responsible for managing and building out email and lifecycle communication strategy and delivery for all Ring customers.

As a project manager on the CRM team, based in Amsterdam, you will be responsible for building and executing European email campaigns for the Ring retention and subscription business. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimise compelling campaigns that deliver an impactful customer experience and increase customer engagement.  The CRM project manager will work with internal cross-functional teams like, but not limited to, creative, engineering/QA, and BI teams to deliver campaigns that meet CRM and product goals.  

This role will work very closely with Ring HQ in Santa Monica, directly owning the project management of EU CRM campaigns.


Responsibilities

  • Develop and execute high-impact email campaigns that inspire consumers and drive conversion and customer engagement for the retention business
  • Test, learn, and optimize to develop a deep understanding of the email channel and translate those insights into innovative customer campaigns.
  • Personalise email journey to drive a 1:1 customer experience that is relevant to the customer.
  • Daily project management of campaign development and deployment
  • Prioritising and managing the project CRM ticket backlog for agile sprints
  • Liaising with relevant members of the EU team for localisation of all projects
  • Managing project timelines and ensuring projects will be executed according to plans and deadlines
  • Provide actionable feedback to improve the health and process of the CRM program
  • Daily communication with the US CRM team for resource management and priorities
  • QA of all European projects before deployment 
  • Partner with different teams to manage a calendar of incoming campaign requests whilst taking the customer journey into consideration

Basic Requirements

  • Bachelor’s degree 
  • Fluency in English, both written and spoken
  • Relevant work experience (2+ years) in email marketing, including developing HTML using templates
  • Experience managing email campaigns on Braze and/or Segment, or similar platform
  • Experience in stakeholder management and project management
  • Prior experience in marketing or a data-related background
  • Proficiency in understanding data workflows, customer segmentation and conducting tests
  • Experience in stakeholder management and project management
  • Strong organisational and communication skills 
  • Flexibility in working hours to accommodate regular calls with US team in Santa Monica

Preferred Requirements

  • Experience in CRM project management
  • Proficient in using JIRA and/or Workfront
  • Experience developing HTML templates to scale Email development process and deliver personalisation goals.

 

TO APPLY PLEASE SEND US YOUR CV TO EU.CONTRACTORS@RING.COM

About Ring

Since its founding in 2013, Ring has been on a mission to make neighborhoods safer. From the video doorbell, to Ring Alarm, which was named #1 in Customer Satisfaction for DIY Home Security Systems by J.D. Power, Ring’s smart home security product line, as well as the Neighbors app, offer users affordable whole-home and neighborhood security. At Ring, we are committed to making home and neighborhood security accessible and effective for everyone -- while working hard to bring communities together. Ring is an Amazon company. For more information, visit www.ring.com. With Ring, you’re always home.


Since its founding in 2013, Ring has been on a mission to make neighbourhoods safer. From the video doorbell to the DIY Ring Alarm system, Ring’s smart home security product line offers users affordable whole-home and neighbourhood security. At Ring, we are committed to making home and neighbourhood security accessible and effective for everyone – while working hard to bring communities together. Ring is an Amazon company. For more information, visit www.ring.com. With Ring, you’re always home.

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